GTM Engineer

Document Crunch is seeking an GTM Engineer to join our amazing, tight-knit team. In this role, you'll be responsible for architecting, implementing, and optimizing our marketing technology stack to drive efficiency, automation, and alignment between marketing and sales. This position blends technical expertise, process optimization, and strategic thinking to support our Go-To-Market efforts and fuel long-term business growth in our B2B SaaS environment. What makes Document Crunch a great place to work?
We’re cutting-edge innovators. We’re changing an industry. We’re making a real difference. Document Crunch builds AI-powered software tools for the built world. As the construction industry’s only document compliance platform, we simplify complex construction contracts and project documents, identifying critical risk provisions and providing teams with real-time guidance to make great decisions and comply with contractual obligations throughout the project lifecycle. We empower the industry, make it more efficient, reduce risks, and protect profits. Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our “CRUNCHERS” go above and beyond in everything they do. In addition, everyone on our team stays true to our core values, a must if you’d like to become a Cruncher.
Core Values: We Are Lion-hearted: We thrive together as a team and in a community. Our network is our superpower, so we look to always invest in long-term relationships, built on integrity, empathy and authenticity.
We Are Fiercely Inspired: The privilege of this opportunity and the people we share it with inspire us all. We are fiercely committed to realizing our potential and relentless in pursuit of winning big.
We Are Growth-Minded: Our evolution is essential to continue thriving. We are committed to pushing our limits, learning, growing and evolving because this is what makes for a great life experience.
Key Responsibilities: GTM Technology Support & Management: Manage and optimize our marketing technology stack, including Hubspot, Salesforce, LeanData, and other platforms to support enterprise sales cycles Lead system integrations between marketing automation, CRM, and other backend tools (i.e., Hubspot, Salesforce, Apollo, Calendly, etc.) Identify and implement other technology/AI tools to drive efficiency and automation and support the scale of our demand gen needs Advanced Workflow Design & Automation: Design, implement, and manage automated lead/campaign workflows, sequences, and triggers to enhance sales and marketing operations while driving automation efforts across the GTM organization Conduct routine system/workflow audits (i.e., clearing sync errors, workflow testing, etc.) Lead Management & ABM Infrastructure: Oversee and improve lead management, segmentation, and nurturing processes Create and maintain lead scoring models that accurately prioritize enterprise prospects for the sales team Develop robust account-based marketing (ABM) infrastructure to support enterprise sales motion Database Management & Governance: Design, implement, and maintain data flows that enable seamless lead handoff from marketing to enterprise sales Maintain high standards of data quality within the marketing database and CRM Establish and enforce data governance policies to ensure data quality and consistency across the enterprise customer lifecycle Reporting & Analytics: Build attribution tracking across new and existing business Build Salesforce & Hubspot dashboards with marketing metrics measuring all campaign stages Cross-Functional Collaboration: Work with RevOps in automating and optimizing processes across the GTM function Support sales enablement by ensuring sales teams have access to relevant marketing data and insights on enterprise accounts Provide training and ongoing support for team members on new tools and best practices Skills and Qualifications: Hybrid role based in AtlantaBachelor's degree in Marketing, Business, Computer Science, or related field5+ years of marketing operations experience within high-growth B2B SaaS companies Proven track record of implementing automation solutions that drive efficiency in enterprise sales cycles Deep expertise with Hubspot for marketing automation and strong knowledge of Salesforce and LeanData for enterprise lead routing and attribution, along with Tableau or Metabase Experience with API integrations and data mapping between marketing and sales platforms Strong understanding of database architecture, data cleansing, and segmentation techniques Deep understanding of the enterprise B2B sales process and how marketing operations can support it Experience aligning marketing automation with enterprise sales motions and account-based strategies Knowledge of SQL and experience with business intelligence tools (preferred) Experience with product-led growth (preferred) Benefits: Whether it’s Wednesday lunch in our offices, company-wide offsites or quarterly volunteering opportunities, we are always looking for ways to keep our employees happy and engaged with their teammates, whether your work schedule is hybrid or fully remote. Our benefits include:World class medical, dental, and vision benefitsParticipation in the employee stock option program Flexible Time Off Policy Ability to participate in our 401k Company paid Short Term Disability, Long Term Disability and Life Insurance Paid Parental Leave Monthly technical allowanceGetting in close to the ground floor of an incredibly high-growth business Substantial internal growth opportunities and emphasis on personal & professional development We value diversity, equity, and inclusion in everything we do. It is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, marital status, veteran status, age, disability, pregnancy, sex, sexual orientation, gender identity or any other legally protected category.