Director of Growth Operations & Performance

Citizen Relations
Manhattan, NY (Hybrid)
Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.
With 10 offices across North America and Europe, Citizen’s client roster includes P&G, Nestlé, Duracell and Nespresso. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and the Cannes International Festival of Creativity.
In 2023 Citizen was named PRovoke Media's Consumer PR Agency of the Year and Best Mid-Size Agency to Work For, in addition to PR Agency of the Year (Gold) from Strategy Magazine, Best Places to Work for PRWeek and Inc. Magazine's Best in Business. In 2024, Citizen was named Campaign’s Global PR Agency of the Year (Bronze).
This isn't just a job; it's an opportunity to grow, connect, and belong in a vibrant environment. Beyond global opportunities, personal time, and unforgettable team-bonding, we prioritize professional development, committed to unleashing the potential for our talent across all offices. If you lead with curiosity and are eager to make a lasting impact for the world's biggest brands, you can find out more about us here:
https://www.citizenrelations.com/about
Citizen Relations is looking to hire a Director to join our team!
About The RoleWe're looking for an exceptional NYC-based Director of Growth Operations & Performance to join our global Marketing & Growth team. This is a pivotal management role responsible for supercharging our agency's new business pipeline, optimizing our growth operations, and driving significant revenue impact. You'll be the architect of our growth strategy, taking the agency to new heights globally.
If you're a proactive, entrepreneurial leader with a proven track record in B2B growth within a professional services or agency environment, and you thrive on building efficient, data-driven systems, we want to hear from you!
In this role, you will:Lead Growth Operational Excellence: Develop and implement standardized processes across the entire growth funnel, from lead qualification to post-mortem analysis, ensuring consistency and efficiency across all offices.Build Growth Infrastructure: Identify, evaluate, and recommend strategic investments in growth-enabling tools (e.g. CRM for lead management, marketing automation platforms, AI tools) to support significant scaling.Drive Market Intelligence & Targeting: Continuously analyze market trends, competitor activities, and internal data to pinpoint new growth opportunities and strategically position the agency.Manage New Business Intelligence data: Forecast and track new business pipeline and activity against objectives, providing clear visibility across teams and offices.Oversee Inbound Lead Management: Serve as the primary point of contact for all inbound new business inquiries, conducting thorough and strategic qualification.Own Right-to-Win Strategy & Pitch Optimization: Develop compelling initial strategic insights and tailor content to strengthen pitch materials, empowering pitch captains and ensuring brand consistency.Collaborate on Performance Marketing & Lead Nurture: Design and manage foundational lead nurture models, defining and tracking MQLs and SQLs.Optimize CRM Utilization: Drive the meticulous management of the new business pipeline within CRM tools, tracking interactions and providing accurate forecasting.Integrate New Technologies: Identify and integrate new technologies, including AI tools, to enhance pitch efficiency, volume, and lead nurturing efforts.Partner on Digital Marketing Initiatives: Collaborate on the planning and optimization of digital marketing efforts (content, SEO, SEM, social, email) to proactively generate qualified leads, focusing on lower-funnel conversion.Establish Clear Metrics: Define and track OKRs and KPIs for lead qualification, conversion rates, and win rates to drive tangible revenue growth.
Qualifications6-8 years of progressive leadership experience in growth, business development, or performance marketing within a B2B professional services or agency environment.Proven track record of contributing to revenue growth and improving win rates through process optimization and enablement.Deep understanding and practical experience in developing and executing full-funnel growth strategies, including advanced lead nurture models, marketing automation, and CRM strategy.Proficiency in strategic targeting, customer segmentation, and buyer persona development, with experience leveraging market data to identify high-value opportunities.Demonstrated ability to drive the implementation and optimization of new business processes, including pitch management and the strategic integration of technology like AI.Strong background in growth analytics, KPI establishment, and ROI measurement, with the ability to build dashboards and derive actionable insights.Exceptional strategic thinking with the ability to translate high-level vision into concrete, actionable plans and measurable outcomes.Highly analytical, with advanced proficiency in data analysis, attribution modeling, and forecasting to drive data-driven decision-making.Outstanding communication, presentation, and interpersonal skills, capable of influencing and building consensus across all levels of an organization.A natural problem-solver with strong project management abilities and a relentless focus on process optimization and operational efficiency.A leader adept at cross-functional collaboration, capable of building strong relationships and fostering alignment with marketing, account management, and other internal stakeholders.A proactive, entrepreneurial leader who thrives in a dynamic, fast-paced, and evolving environment.Passionate about innovation, continuous learning, and leveraging new technologies for growth.Possessing a deep understanding of the current marketing and communications landscape, you're a natural connector and relationship builder.
This role offers a unique opportunity to shape the future growth of our agency. If you're ready to make a significant impact and lead our growth initiatives, we encourage you to apply!
The salary for this position is $110,000-$120,000 annually depending on experience.
Joining Citizen Relations, you are part of the Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.
SO WHAT ARE YOU WAITING FOR?
Take a look at our career website. Perhaps there is an opportunity that is waiting for you!https://www.citizenrelations.com/en/our-culture-careers/
We thank all applicants. However, only those selected for an interview will be contacted. Citizen Relations is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Citizen Relations is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.