Go-to-Market (GTM) Engineer
TL;DR
LifeMD runs virtual care at scale—50 states, a pharmacy, diagnostics—and needs someone to wire the GTM plumbing so marketing campaigns, lead flows, and patient funnels all talk to each other without friction.
Your job: be the translator between what marketing wants to do and what the tech stack can actually do. Set up HubSpot or Salesforce, plug in Braze, wire the APIs, and make sure every campaign leaves a clean trail of data.
Day-to-day: build integrations, automate workflows, keep lead quality high, spot what's working in the numbers, and tell the team how to do it better next time.
Who fits: 6+ years in marketing ops or growth marketing, fluent in CRM and automation tools, comfortable with APIs and data connectors, and able to move between strategy and hands-on troubleshooting without breaking stride.
Why it matters: healthcare access shouldn't be a maze. Your systems help LifeMD reach more patients faster, cheaper, and cleaner—and that's the whole point.
Job Description
About usLifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns. To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company — with offices in New York City; Greenville, SC; and Huntington Beach, CA — is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.
About the roleThe GTM Engineer bridges marketing strategy with technical execution, ensuring products and campaigns are effectively launched, tracked, and optimized across digital platforms. This role combines a strong marketing foundation with technical expertise to build, automate, and manage go-to-market systems, helping drive measurable growth and operational efficiency.
Key Responsibilities1. Go-to-Market Planning & EnablementPartner with marketing and product teams to define GTM strategies and translate them into technical workflowsImplement marketing technology solutions to support campaign automation, lead tracking, and attribution for email, SMS, call center, iMessage, website landing pages and direct response platformsCollaborate on dashboards and reports to measure campaign performance and ROISupport product launches by setting up data pipelines, integrations, and analytics for tracking success2. Marketing Technology & Systems ManagementAdminister and optimize marketing automation and CRM platforms (e.g., HubSpot, Salesforce, or Braze)Integrate various GTM tools such as analytics, advertising, and customer engagement platformsMaintain data quality across marketing and sales systems, ensuring accurate lead routing and segmentation3. Technical Implementation & AutomationBuild and maintain integrations between marketing tools, APIs, and data systemsCreate automated workflows that streamline lead management, campaign execution, and reportingTroubleshoot and resolve technical issues related to campaigns, integrations, and system performance4. Cross-Functional CollaborationWork closely with marketing, operations, and product teams to align technical infrastructure with GTM goalsTranslate marketing objectives into actionable technical requirements for engineering teamsEducate marketing teams on new technologies, processes, and best practices for using GTM systems5. Data Analytics & OptimizationDevelop insights from marketing and sales data to identify opportunities for campaign optimizationSupport A/B testing, audience segmentation, and funnel analysisRecommend improvements to enhance targeting, conversion, and pipeline velocity
Requirements
Basic Qualifications: Bachelor's degree in Marketing, Business, Information Systems, or a related field6+ years of experience in marketing operations, growth marketing, or a technical marketing roleProven experience working with marketing technology stacks and data-driven campaign executionProficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Braze, SendGrid, Telnyx)Working knowledge of APIs, data connectors, and integration platforms (e.g., Make, Zapier, Segment)Experience with analytics tools such as Google Analytics, Looker Studio, Power BI or TableauPreferred Qualifications: Familiarity with SQL or basic scripting (Python, JavaScript) for data manipulation Strong analytical and problem-solving abilities with a growth mindsetExcellent communication skills and the ability to collaborate with both technical and non-technical teamsOrganized, detail-oriented, and capable of managing multiple GTM projects simultaneouslyPassion for leveraging technology to enhance marketing performance and customer experience for growth
Benefits
Salary Range: $130,000-$140,000Health Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Unlimited PTO PolicyPaid HolidaysShort Term & Long Term DisabilityTraining & Development
Company Details
Company
LifeMD
Industry
Wellness and Fitness Services
Company Size
201-500 employees
Funding
30M
Growth
6-month: 7.8%
12-month: 19.45%