GTM Systems Engineer

Who We Are

At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

Overview

TwelveLabs is seeking a RevOps Systems Manager to design, build, and manage the infrastructure that powers our go-to-market operations. This is a hands-on and highly technical role focused on the systems, automation, and data flows that connect Sales, Marketing, Partnerships, and Growth. You will own our CRM, marketing automation, and data enrichment stack—ensuring accuracy, scalability, and visibility across the business. This is a foundational opportunity to shape the systems backbone that drives TwelveLabs’ next stage of growth.

About The Role

As RevOps Systems Manager, you will own the systems and data foundation for TwelveLabs’ go-to-market organization. You will manage HubSpot, Clay, and our marketing automation tools, build workflows that power our GTM processes, and ensure that data is clean, connected, and actionable. Working closely with Sales, Growth, and Partnerships leadership, you will translate go-to-market strategies into scalable systems and automation.

This role requires both strategic thinking and deep technical execution. You should be comfortable building workflows, managing integrations, optimizing data models, and implementing automation across multiple tools. It’s ideal for someone who thrives on turning complexity into clarity and systems into leverage.

What You’ll Do

Our current GTM stack includes HubSpot, Clay, Avoma, Crossbeam, Mixpanel, Metabase and Salesloft—with new tools under evaluation as we expand our AI-native revenue operations infrastructure.

Own and administer HubSpot as the core GTM platform, managing configuration, data structure, and workflow automation across our growing stackOwn marketing automation systems, ensuring accurate campaign execution, routing logic, and engagement tracking across HubSpot Marketing Hub and SalesloftManage data hygiene and enrichment using Clay and other GTM data tools to ensure accuracy, completeness, and reliabilityBuild scalable automations that support lead routing, lifecycle management, company ownership, and partner attribution across systems such as Avoma and CrossbeamCreate reporting and dashboards that provide visibility into pipeline, performance, and GTM efficiencyEvaluate and implement new GTM tools and integrations that enhance automation and reporting as we expand our AI-native revenue operations infrastructureCollaborate with Sales, Partnerships, and Growth leadership to translate go-to-market priorities into technical and operational systemsMaintain documentation and governance standards for data, workflows, and integrations across the GTM stack

You may be a good fit if you have

3+ years of experience in Revenue Operations, Sales Operations, or GTM Systems within a high-growth B2B environmentStrong technical expertise in HubSpot, including admin-level experience configuring data models, workflows, and integrationsProven experience using Clay for enrichment, automation, and GTM data workflowsExperience managing marketing automation tools such as HubSpot Marketing Hub, Outreach, or 6sense, and integrating them with CRM systemsWorking knowledge of data analysis and visualization tools such as Google Sheets, Looker, or SQL-based environmentsA systems-oriented mindset with a bias for action, iteration, and clarityAbility to translate complex GTM requirements into practical, scalable technical solutionsComfort operating cross-functionally and autonomously in a fast-paced, high-growth environment

Benefits And Perks

🤝 An open and inclusive culture and work environment.

🧑‍💻 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.

🦷 Full health, dental, and vision benefits

✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.

🛂 VISA support (such as H1B and OPT transfer for US employees)

Compensation Range: $138K - $182.8K