GTM Engineer

About AirOps

AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality.

Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts.

AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo.

About The Role

We're looking for a technical operator to own our in-house GTM Engineering strategy and infrastructure. As our first GTM Engineer, you'll be responsible for building, managing, and continuously optimizing our end-to-end outbound motion—from signal identification and data enrichment to personalized messaging and multi-channel campaign execution. You'll work directly with leaders across the Growth, Sales, and Sales Development teams to design and run experiments, scale what works, and build the systems that power our pipeline generation.

What You'll Own

Outbound Infrastructure: Manage and optimize our complete outbound tech stack, including Clay workflows, Smartlead campaigns, and enrichment tools. Ensure deliverability, data quality, and system performance.Signal-Driven Workflows: Build sophisticated Clay tables that identify buying signals, enrich prospect data, and trigger personalized outreach sequences at scale.Campaign Execution: Design and launch outbound campaigns with personalized messaging based on account-specific triggers and signals.Growth Experimentation: Partner with Sales and Growth to design, execute, and analyze experiments testing new segments, messaging frameworks, and outreach strategies.Tool Evaluation & Optimization: Continuously assess new tools and AI-driven solutions to improve conversion rates, efficiency, and campaign performance.

What We're Looking For

2+ years in Sales Operations, Revenue Operations, Marketing Operations, Analytics, Business Intelligence, or a similar technical GTM roleProficiency with Clay: You've built complex, multi-step workflows that combine data enrichment, signal detection, and personalized outreach at scaleHands-on experience with outbound email tools like Smartlead, Instantly, or similar platforms—you understand deliverability, warm-up strategies, and campaign optimizationTechnical mindset: Comfortable working with APIs, webhooks, data integrations, and automation tools. Bonus if you have light coding skills (Python, SQL, JavaScript)Systems thinking: You naturally see how tools connect, where bottlenecks exist, and how to build efficient, scalable processesData-driven approach: You use analytics to guide decisions, measure impact, and iterate quickly on underperforming campaignsOwnership mentality: You've built things from scratch and aren't afraid to get hands-on with the detailsCuriosity about AI: You stay current on AI tools and actively explore how to leverage them for competitive advantage

Nice to Have

Former founder or early-stage startup experienceFamiliarity with additional tools like Leadfeeder, Unify, Warmly, Amplemarket, Apollo, Trigify, Fibbler, Dripify, or LinkedIn Sales NavigatorExperience building internal tools or custom integrations

Our Guiding Principles

Extreme OwnershipQualityCuriosity and PlayMake Our Customers HeroesRespectful Candor

Benefits

Equity in a fast-growing startupCompetitive benefits package tailored to your locationFlexible time off policyParental Leave A fun-loving and (just a bit) nerdy team that loves to move fast!