GTM Engineer

Beacon Software is a permanent capital holding company which acquires and grows essential businesses. We are a profitable series B+ firm that combines great technologists, operators and M&A professionals to accelerate the scale of the ambition of the dozens of businesses we own and operate. We are supported by capital from tier-1 venture capital, crossover, and endowment investors as well as the founders of the leading technology companies from the past decade.

We are growing our team in Toronto, San Francisco, and New York. Apply below.

GTM Engineer

We're looking for a GTM Engineer to build and optimize our revenue-generating machine across our portfolio of 8-10+ companies. This role is about transforming our growth function from executing playbooks to engineering systematic revenue acceleration. You'll design experiments, build scalable systems, and deploy AI-powered automation to drive pipeline growth and reduce sales cycles across our portfolio.

This is not a traditional marketing or sales role. You're building the manufacturing processes for a GTM factory—designing the systems that our offshore contractors and portfolio company teams will execute at scale.

What You'll Own

GTM Experimentation & Playbook Engineering: Launch 20+ experiments per quarter testing messaging, channels, targeting, pricing, and sales processes. Transform wins into documented, repeatable playbooks that contractors can execute independently. Analyze what works at one portfolio company and rapidly deploy across similar businesses.

AI & Automation Implementation: Deploy AI tools and custom automation to eliminate manual GTM work. Train teams to leverage AI for lead enrichment, email sequencing, and outreach personalization. Build Beacon's competitive advantage through intelligent automation of revenue generation.

Marketing Strategy & Content: Develop and test inbound strategies (SEO, GEO, content marketing). Coordinate with agencies and portfolio companies to improve messaging, case studies, and mixed media usage. Generate 100+ qualified MQLs per quarter through systematic experimentation.

Sales Process Optimization: Diagnose pipeline bottlenecks by analyzing where deals stall and why conversion rates drop. Reduce average sales cycle length by 20% through systematic process improvements and funnel optimization.

Success Metrics

Launch 20+ documented GTM experiments per quarter with clear learningsIncrease average portfolio company pipeline generation by 50% year-over-yearDeploy 3-5 proven, scalable playbooks across multiple portfolio companiesReduce average sales cycle length by 20% through process optimizationGenerate 100+ qualified MQLs per quarter across the portfolio

Who You Are

Entrepreneurial Builder: Ideally an ex-founder/early stage operator (first 5 GTM hires) who has built GTM motions from scratch and understands what it takes to generate revenue in ambiguous environmentsSystematic Experimenter: You design rapid tests, measure results rigorously, and scale what worksAI-Native Operator: You see automation opportunities everywhere and know how to deploy tools that multiply human effortData-Driven: You diagnose problems through funnel analysis and let metrics guide your strategyStartup Operator: You've worked in fast-growing B2B SaaS companies and understand the full GTM motion from lead gen to close

Requirements

4-6+ years in growth, product marketing, or sales engineering roles at B2B SaaS companiesAlternatively, founder/0-to-1 operator experience strongly preferred - you've built a GTM motion from zero to oneProven track record of running systematic GTM experiments and scaling winnersDeep familiarity with modern GTM tools (HubSpot, Apollo, Outreach, Clay, etc.)Comfortable with AI tools and automation platformsStrong analytical skills with the ability to diagnose pipeline bottlenecks and conversion issuesExcellent written communication for creating playbooks and documentationSelf-starter who thrives in ambiguous, high-autonomy environments

Our Values at Beacon Software

Humility: We acknowledge that the path to getting to the right answer involves being wrong along the way. We have strong beliefs which are weakly held. We actively seek new ideas and believe we can learn from anyone at any time. Honesty: We are truth seeking in our approach to business problems. Business is a repeat game and we believe that human relationships generate alpha. We understand that trust is earned over a lifetime and can be lost in an instant. Hunger: We play to win. We hold ourselves to high standards and will not be outworked. We take pride in having a deep sense of responsibility to ourselves, each other, our partners, and our customers. We believe to whom much is given much is expected.Horizon: We seek to build a generational software company. This will take decades. We manage our expectations and those of our partners to take advantage of the 8th wonder of the world - compounding growth.