GTM Engineer
TL;DR
Scrunch in one breath: brands are losing the search game to ChatGPT and Claude—Scrunch helps them show up in those conversations instead of fighting them. 500+ paying customers, $26M in the bank, and they're just warming up.
Your job: build the plumbing that turns buying signals into outbound campaigns at scale. Clay, Common Room, Smartlead—stitch them together so sales chases warm leads, not cold lists.
Daily rhythm: design micro-campaigns, connect tools, measure what sticks, build processes that don't break when you scale, keep data clean and routing tight.
Who fits: systems thinker who sees growth as an engineering problem; comfortable with modern GTM tools and scrappy enough to wire them together in ways nobody's tried yet.
Pay and perks: $100–150k, health coverage, and a team that actually ships.
Job Description
About Scrunch
Scrunch, a venture-backed startup, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them.
As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet.
With $26M in backing from Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders and operators, Scrunch has scaled rapidly since commercial launch. Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Skims, and breakout startups like Clerk—use the platform.
About the Role:
We’re hiring a GTM Engineer to supercharge pipeline generation by applying a systems and tooling approach to outbound. This is a high-leverage role at the intersection of growth, sales, and RevOps—perfect for someone who thinks in systems, builds durable infrastructure, and thrives on finding creative ways to win pipeline.
You’ll architect, automate, and scale outbound motions using the modern GTM stack—tools like Clay, Common Room, Smartlead, and whatever else gives us an edge. Your work will enable our sales team to focus on high-value conversations while you build the engine that delivers outsized pipeline.
What You’ll Do:
Design and implement scalable systems for outbound pipeline generation. Build micro-campaigns that activate on buying signals, giving us an unfair advantage in competitive markets. Connect and orchestrate tools across the GTM stack (Clay, Common Room, Smartlead, etc.) to maximize leverage. Partner with sales and marketing to translate signals into plays that convert. Develop durable processes that scale beyond one-off experiments. Apply revenue operations skills to ensure data integrity, routing, and reporting are tight.
What You’ll Bring:
Systems thinker who sees growth problems as engineering challenges. Creative and analytical chops—comfortable ideating campaigns and measuring results. Fluent in modern GTM tools and enjoy stitching together workflows that others wouldn’t think of. Approach pipeline generation with curiosity, experimentation, and a bias for action. Think of AI and automation as force multipliers, not afterthoughts.
Why Join Us?
Growth Opportunities: Continue to develop your skills at a rapidly scaling startup. Collaborative Culture: We succeed together by rolling up our sleeves and working as a team. Health Benefits: Medical, dental, and vision coverage
Scrunch is an equal opportunity employer. We welcome people of all backgrounds, experiences, perspectives, and identities. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Compensation Range: $100K - $150K
Company Details
Company
Scrunch
Industry
Technology, Information and Internet
Company Size
11-50 employees
Funding
Seed • 3M
Growth
6-month: 142.85%
12-month: 750%