GTM Engineer
TL;DR
Bobyard in a nutshell: a scrappy B2B SaaS shop that needs someone to wire HubSpot, Equals, Clay, and Lemlist into one clean nervous system—so data flows, insights pop, and sales moves faster.
Your job: architect the plumbing, then live in the dashboards. Build HubSpot workflows that hum, connect the GTM stack so nothing leaks, and turn raw numbers into here's what we should do next.
Daily rhythm: SQL queries, Equals dashboards, process automation, spotting trends before they're obvious, and nudging the whole machine toward better conversion and retention.
Who fits: 5+ years in RevOps or Sales Ops at a fast SaaS shop; fluent in HubSpot guts and SQL; comfortable moving between architect mode and analyst mode without breaking stride.
Why bother: ground-floor impact at a company moving fast, equity on the table, and the chance to build systems that actually scale instead of just patch holes.
Job Description
Position Overview
Bobyard is seeking a GTM Engineer to design, build, and scale the systems behind our go-to-market motion. You’ll own the infrastructure that ties together HubSpot, Equals, Clay, Lemlist, and our broader GTM data stack; building the systems and analyzing the data that flows through them to fuel growth.This is a deeply hands-on role for someone who can both architect and analyze, connecting systems, digging into data, and using insights to optimize how we sell, retain, and grow. You’ll blend technical execution, analytical rigor, and creative problem-solving to help leadership make smarter, faster business decisions.
What You’ll DoOwn and architect HubSpot - building workflows, automations, data models, and integrations that power Sales, CS, and Marketing.Design scalable systems that create real-time visibility into revenue and performance.Build reporting and dashboards in Equals for ARR, NRR, conversion rates, pipeline health, commissions, and GTM efficiency.Connect and manage GTM tools (HubSpot, Clay, Lemlist, SerpApi, etc.) into a unified, insight-driven data ecosystem.Analyze data to identify trends, forecast outcomes, and drive smarter decisions across sales, retention, and growth.Automate and optimize processes - eliminating manual work and deploying growth hacks that accelerate conversion and scale.
Desired Attributes5+ years of experience in Revenue Operations, Sales Ops, or Systems Architecture at a high-growth B2B SaaS company.Deep expertise in HubSpot (custom objects, workflows, integrations, and reporting).Strong SQL and data-analysis skills - comfortable turning data into insights and recommendations.Experience with tools like Equals, Clay, Lemlist, or SerpApi (or similar GTM platforms).Strategic thinker with a growth-oriented, analytical mindset — you see how systems and data drive performance.Hands-on builder - you thrive in the weeds, but design for scale.
BenefitsCompetitive salary plus equity options (target $130k - $160k base + equity).Opportunity to collaborate with a dynamic, driven team.Build a massive company.
This is a full-time, in-person role based in San Francisco. We’re looking for people with exceptional learning velocity and follow-through. If you can build and execute systems that move as fast as our market, and do so with precision and impact, we want to work with you.
Company Details
Company
Bobyard
Industry
Technology, Information and Internet
Company Size
11-50 employees
Funding
Series A • 38.6M
Growth
6-month: 140%
12-month: 380%